How To Generate
An Endless Flow Of
Network Marketing Leads
Network marketing leads are the lifeblood of any network marketing business. Without good quality MLM leads, your business is as good as dead because leads are what blood is to your body -- they sustain the business.
One of the biggest challenges you will ever face in your network marketing career is how to effectively generate leads for your business.
Old school tactics teach that to grow your MLM business, the first thing you must do is to approach your warm market, i.e. your family, friends and acquaintances. Once you have exhausted this market, you could then move on to the cold market.
What this method entails is that you should actually talk about your business to anyone who is within arm's length, regardless of whether that person is interested or not.
But there is a problem...rejection.
If you follow this approach, you will face a lot of rejection. This is natural because most people don't want to be sold to.
Unfortunately, some network marketing companies and upline distributors still promote this method. They tell their distributors that...
- rejection is part of the game; or
- you have to go through so many 'No's" before you get to that "Yes".
The sad thing about human nature is that people fear rejection. So you will end up spending a lot of valuable time trying to overcome the fear of rejection, and trying to motivate your recruits to overcome this fear.
Instead of spending valuable time and energy trying to motivate distributors to get them to overcome their fear of rejection...how about removing rejection as even a barrier in the first place?
Just pause and reflect on this.
What if you never
had to face rejection again?
Would it make your network marketing easier?
I can hear you ask "Is that possible?" I am here to tell you that it is possible to have a marketing system that is rejection proof.
The first thing you need to do to generate a never ending flow of network marketing leads is be clear in your mind who your target market is.
Do you know who your target market is? Believe me, most network marketers don't?
Many network marketers are led to believe that they are selling company products, but that they should promote the MLM opportunity because "the products sell themselves."
So they focus all their energy on trying to convince every person they meet to join their MLM opportunity.
Is it any surprise that we have such a high failure rate in the network marketing industry?
No matter how efficient or proficient you can be at convincing people to join your business, you will still be faced with the problems that every network marketet faces, simply because a person convinced against his will is of the same opinion still.
What you are looking for are qualified network marketing leads. Not everyone who happens to be on your path. This confrontational method is probably the root cause of the skepticism that exists among people looking at network marketing opportunities.
Once you know who your target market is, offer them a generic front-end product that helps them solve their problems.
To cut a long story short, if your goal is to grow your business (and it should be) then your target market should be people who are actively looking for a business similar to yours. Your most valuable source of network marketing leads would therefore be...
- People who are already in network marketing - because they already are faced with a multitude of problems and may be thinking of joining another network marketing company. People generally think the problem is with the company; and
- People who have been in network marketing before - because they left MLM because they were faced with a multitude of problems and it is likely that they will join another network marketing opportunity should they have solutions to the problems they faced.
Contrary to popular belief, do not even try to convince these people to join your MLM opportunity. Instead offer them a solution to their problems. Network marketers face many problems for which they need solutions.
These include...
- Lack of good quality network marketing leads
- Lack of a sufficient marketing budget
- How about lack of duplication in their downline? or
- Lack of an effective marketing system?
You can add to the list, but these appear to be at the top of any network marketer's problem list.
As you can see, these are problems that require solutions. Find and provide solutions to these and other MLM problems and you will never run out of network marketing leads.
One solution is to offer them a generic front-end product which solves their network marketing problems. By offering a solution first, your prospects will eventually ask you about your network marketing opportunity. Duplication becomes easier because they joined out of their own free will.
Here is something your upline may never have told you...
Good marketing is all about
tapping into the needs that already exist
Offering prospects a generic front-end product that helps them solve their problems is just one way of meeting the needs of frustrated network marketers.
Your generic product could be an eBook or any other resource that solves problems which network marketers face. Provide the front-end product free to your prospects. You can monetize your marketing efforts on the back-end if need be.
That's not all. Your network marketing leads must be able to find you. How can you ensure that they find you?
Here are some of the ways you can ensure that your prospects find you:
- Create web content that is relevant to your specific market:
- Email marketing:
- Social marketing media:
- Pay Per Click advertising:
This can be on your own website (highly recommended), an article you write and submit to an article directory, a blogpost or you can participate in forums related to network marketing.
If you have a mailing list you can offer your front-end product to this mailing list. The best mailing list is the one you build yourself. Rented or purchased lists are not always reliable. Through your own website, you can build a mailing list which you will own for ever.
You may also use social marketing media such as Facebook, Twitter etc. to let your target market know about you.
PPC networks offer advertisers a medium through which they can reach their target markets. A major plus of this is that you pay only for the clicks your advertising gets. Nothing more.
Using old school tactics to generate network marketing leads is the most ineffective way of generating leads because they teach you to approach prospects.
Target people who have an interest in what you have and are actively searching for it. You are more likely to succeed this way than in any other way.
