Attraction Marketing
In a Nutshell

There are various ways one can define attraction marketing. The one that stands out for me is the one provided by Wikipedia. It refers to this form of marketing as...

"...the use of marketing techniques specifically designed to teach the customer what you are doing and how a service or product will benefit them well before they purchase it."

Essentially you provide a service to your prospects by teaching them how you benefit from the product or service. They will know how to get the most out of the product or service you want them to buy before they even own it.

The thinking is that prospects are more likely to buy if they already see the benefits they are missing by not having the product or service you provide.

The attraction marketing process

  • Qualified prospects initiate the contact

Your prospects find you through an initial point of contact which you will have set up. This could be in the form of valuable content on a website (your own website is better), social network marketing media such as Facebook, Twitter, etc.

  • Thereafter you build a relationship with these prospects

To build a relationship you need to provide your prospects with a value proposition. This involves providing your prospects with information about what you do.

You show them how you use what you sell instead of selling them the product or service.  Consider this as a form of training.

Another aspect of building a relationship is to sell the prospect on you. Why should your prospect do business with you? How different are you from other distributors out there?

Communicate this message to your prospects and you will build a stronger relationship. Simply put, brand yourself.

As you can see from this process, you don't need to close your prospects on anything. Your job is to continue giving valuable information, whether the prospect buys or not.

This way you are creating a customer for life. Even if she doesn't sign up in your organization immediately, the next time she wants to start up a home based business, she will think twice before signing up with someone else.

What does it take to be successful at attraction marketing?

  • Self confidence

In the prospect's eye you are in a position of leadership. This requires that you display a level of self confidence expected of someone in this position;


  • Magnetic energy

This refers to the ability to naturally attract people to yourself. This you can achieve by the way you present yourself to your audience.

Here are some tips to help you succeed

  • Avoid being a Jack of All Trades

Follow  One Course Until Successful. In one word...


Trying to be all things to all people will not work. Pick one area, one that you think you can master quicker than others. Practice and master this one area until you feel that you are excellent at it. Then, and only then, can you move onto the next.

  • Do proper keyword research for your network marketing lead generation efforts

For your website or articles to pull in traffic, you need to use words that your target market searches for on the internet. Find out what your prospects are looking for, and provide them with it. This requires a proper and detailed keyword research.

  • Provide value to your network marketing leads

Shift your focus from signing up the prospect or making a sale to providing value for your prospects. Provide your leads with information that can help them improve their marketing activities.

  • Develop a cheerful and pleasant personality

Your attitude towards others will make you attractive or repulsive to them. A cheerful and pleasant personality goes a long way towards paving a way for long lasting relationships.

  • By all means - Don't Quit

Ever heard of the saying "quitters never win, and winners never quit?" It fits eloquently here.

Even if you are building on a budget, you can sustain your network marketing lead generation efforts through attraction marketing. So don't ever give up.

A major advantage of attraction marketing is that you can monetize it and recoup some, if not all, of your marketing costs - something unheard of in traditional marketing. So if you do things the right way, your chances of blowing your network marketing budget are reduced dramatically.

With this in mind, would you rather chase after prospects one at a time or have more that one prospect a day looking for you? That is the beauty of attraction marketing - prospects are coming to you instead of you going after them.

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